Are you leading a dominant company that fears disruption — or a challenger struggling to break in?
In Turning the Giant, discover how to:
– Build a culture of relentless innovation that keeps your company at the cutting edge
– Lead transformation efforts in large, entrenched corporations without losing momentum
– Disrupt market leaders and reclaim your company’s growth trajectory
– Scale agile mindset and experiments across teams in traditionally slow-moving businesses
– Leverage strategic innovation to gain (or defend) market share in saturated industries
Who is this book for?
CEOs and senior executives at established companies that worry they may be disrupted
Entrepreneurs and business leaders looking to take on large incumbents
Innovation managers and change agents tasked with leading transformation
Senior leaders who want a practical, step-by-step playbook—not just theory
Why Turning the Giant works
This book distills lessons from real-world case studies, proven frameworks, and practical tools you can implement this week — not next quarter. Rather than inspiring alone, it equips you with action sequences and measurable strategies.
Turning the Giant provides deep insight into how to lead change in bureaucratic organizations. The leadership process confronts us with many giants. Most giants we face will never be truly slain and will always exist in some form. Rather than trying to slay them, this book shows how it is even more valuable to turn giants to your advantage.
Turning the Giant will show today's leaders how to face the complex obstacles of today. The technological challenges of today may be different from those faced in the past, but the principles of turning giants remain the same. Every leader faces the giants of corporate bureaucracy, self-doubt, innovation, skepticism, competition, and success. Each chapter in this book is devoted to lessons to learn about how to face these giants and how to turn them.
Five star review from Readers' Favorite
“Turning the Giant is an uplifting and inspiring read and can be extremely helpful in identifying and working with and against obstacles.”
“John Berra's… steps to overcome the giants of self-doubt, success, sacrifice, and the like are exceedingly pragmatic and can be applied universally.”
Experienced Business Leader
John Berra received a B.S. in Systems Science & Engineering from Washington University and began his career as a Control Engineer at Monsanto. He joined Rosemount, where he held several management positions, including President of the Industrial Division. He was named President of Fisher-Rosemount Systems, and then was promoted to Senior Vice President and Process Group Business Leader for Emerson Electric. Prior to retiring, he was named Chairman of Emerson Process Management. He was named one of the fifty most influential industry innovators by Intech Magazine. Voted into the Process Automation Hall of Fame. He served on the board of Ryder System and National Instruments. His expertise and insights have helped countless individuals and organizations achieve their full potential.
John Berra
Author, Consultant, and Speaker
I am dedicated to helping businesses succeed. I provide strategic consulting services to improve operational efficiency, optimize performance, and achieve sustainable growth. My book delivers valuable insights and actionable strategies. Have you ever struggled with giants that stand in your way? Maybe you’re building a business but fear the uncertainty you face. You know you need to innovate, but you’re worried about the potential consequences of taking that next step. And like many leaders, you have a picture of success in your head, but you don’t know how to get to where you want to go. If this is where you are, I can help.
